One-Click Empathy Maps with InsightLab! 📈

The deepest insights are often found in the tensions between what people say, think, do, and feel. This is why Empathy maps are so helpful - they help you unearth underlying latent needs that go beyond the surface level.

Creating Empathy Maps with just one-click using InsightLab’s automated AI coding. It organizes your data into the key categories and generates a dynamic, exportable map:

• Say — The actual words and phrases people use. These are the direct quotes that reveal how they describe their experience.
• Think — What’s on their mind but left unsaid. These are the assumptions, beliefs, or concerns they may be holding back.
• Do — The actions they take. What they actually do — which may differ from what they say — often reveals what really matters.
• Feel — The emotions behind their experience. Frustration, excitement, anxiety — this is the tone behind the words.

Even better — you can now build Empathy Maps by sub-demographic or segment. Whether you want to compare age groups, customer tiers, or regions, InsightLab surfaces what each group says, thinks, does, and feels — so you can see patterns and the differences that matter.

Together with Pains (frustrations, blockers) and Gains (motivations, wins), these maps give you a complete picture, helping your insights go deeper and your decisions land stronger.

And that’s just the start. InsightLab also transforms raw feedback into other dynamic visualizations — Sentiment Charts, Word Clouds, Frequency Graphs, and more — so you can turn patterns into stories your team can act on.

👉 Start exploring the new Empathy Maps today.

— The InsightLab Team

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