The first step is to create an account and sign up here. To get started you can either analyze any uploaded data or capture new data with AI-powered interviews. If you need any support, reach out and we can help you through different offerings and even help you determine whether it's best to conduct evaluative, generative research, or continuous research.

At InsightLab, we are focused on analyzing qualitative data at scale. Qualitative data can come in the form of
feedback from customers, conversations, open ended survey responses, support tickets, and more.

We help you sift through mounds of data and unearth latents needs, underlying pain points, and desires to help you form actionable insights that improve products and experiences.

You can use InsightLab to capture new data with AI-powered interviews, or analyze existing data with our advanced querying tools.

AI-powered interviews: We've created unique digital research agents to conduct qualitative research on your behalf. Then we employ a combination of large language models plus our own natural language understanding models to extract insights. Our agents are trained to be courteous, curious, and empathetic and respectful.

Advanced querying tools: Upload audio recordings, video files, transcripts, and more. After that, simply ask your dataset questions and get answers based on users responses. You'll always get a reference to the original data, and even get clips from the exact moment something was mentioned.

InsightLab is for anyone that wants to gain deep insights about consumers to inform product or services. This includes but isn't limited to product managers, insight teams, startups, researchers and agencies are all seeking to gain deeper insights about any target audience.

Great to hear that we're aligned! InsightLab is designed to help YOU unearth insights, not create them for you. We recognize that no system has the full context of the problem's that you're trying to solve. Our dashboard is designed to empower you with the ability to sift through thousands of conversations with ease so that you can connect the dots and do what you do best!